Portal UnificationCX, UX & UI
A clearer route to municipal services.
Research, onboarding and incident reporting across a unified portal and mobile experience.
Research & designed experienceMohamed Hassan · Product & experience
Clarity for
complex
products.
I bring product management, customer experience and design together to make digital services easier to understand and use.
Dubai, UAEGovernment, finance & AI
13+Years in digital experience
165+Services in my municipal CX remit
3Payment products launched at Taly
3Markets: UAE, Saudi Arabia & Egypt
Work with depth.
Craft with purpose.
Explore the problem, the choices and the work behind each product or experience.
Montaji+CX, UX & UI
Make the trade journey understandable.
Customer and staff research, service blueprinting, original registration journeys and requirements-to-design delivery.
Research, prototypes & delivery planning
Municipal Mobile AppProduct Management
A city that works with its people.
A municipal mobile product strategy built around participation, visible operations and a closed feedback loop.
Product strategy proposal
TalyProduct Management
Payments, built around business.
Product strategy, launch delivery and a connected merchant ecosystem.
Product launches & merchant experience
Build in DubaiCX / UX · Behavioural insights
Give building owners a clear product journey.
An owner-focused product proposition, lifecycle bundles, behavioural work and a phased delivery plan.
Strategy proposal & earlier UX study
Heritage DiscoveryProduct Management
Turn a bookstore brief into cultural discovery.
Reframing a retail request through product strategy, customer archetypes, contextual commerce and phased investment.
Product concept & strategy proposal
UAE Food BankProduct Management
Participation with an operational spine.
Product strategy, launch scope and role journeys for a reliable food-bank platform.
Product definition & prototype
Emkan FinanceCX, UX & UI
Finance with a clearer path.
Relaunching the lending experience from onboarding to everyday use.
App relaunch
People of DeterminationCX / UX · Inclusive experience
Make inclusive service information easier to find.
Customer-feedback themes translated into bilingual, responsive facility and service-information designs.
Bilingual design & internal review
Enterprise AI conceptProduct Management
Turn AI opportunities into product choices.
Use-case creation, product boundaries and accountable human review.
Product concept & demonstrator10 selected casesAll work & methods
Three disciplines.
One clear direction.
Product choices, customer understanding and repeatable delivery. Each discipline has its own cases and evidence.
Product Management
Strategy, scope and the decisions that turn an opportunity into a product.
- Strategy & business cases
- Roadmaps, priorities & requirements
- GTM, adoption & measurement
CX, UX & UI
Customer evidence, service journeys and carefully resolved interfaces.
- Research, personas & journeys
- Service blueprints & behavioural insights
- UX, UI & inclusive design
Frameworks & SOPs
Repeatable processes, clear handoffs and practical quality standards.
- Product development SOPs
- Design governance & quality gates
- Accessibility guides & handoffs
See the detail.
1 / 6
Portal Unification
View case A guided restaurant-opening journey
Portal Unification
View case Account recovery with a clear ending
Emkan Finance
View case Emkan bilingual onboarding
Taly
View case Taly business registration
People of Determination
View case Inclusive information in Arabic
People of Determination
View case Inclusive information on mobile
Good decisions
need a good process.
Product lifecycle, design governance, behavioural readiness and accessibility. Explore the working methods, decision rules and original reference artifacts.
DM Digital Product SOPMethod / reference artifact
A shared path from discovery to delivery.
The DM Notion lifecycle connects research, product decisions, design, engineering, launch and learning.
Working SOP · DM Notion adaptation
Behavioural Readiness FrameworkFrameworks & SOPs
Check whether a service helps people finish.
A service-readiness method with evidence rules, issue severity, ethical interventions and explicit launch decisions.
Working framework & pilot proposal
Design GovernanceMethod / reference artifact
Consistency needs clear decision rights.
A governance framework for shared standards, local adaptation, exceptions and design-system evolution.
Framework · proposed operating model1
Discover
Understand the customer, service and operating context.
2
Define
Choose the problem, outcomes, priorities and scope.
3
Deliver
Resolve the experience, requirements and quality gates.
4
Learn
Review evidence, measure progress and improve the product.