TalyProduct Management

Payments, built around business.

A connected payment proposition for merchants, corporates, consumers and banks, translated into service flows, phased product scope and requirements for delivery. My confirmed responsibilities included backlog, sprint and release ownership. The case presents strategy and designed behavior; it does not claim measured commercial outcomes.

Contribution / focus
Product Manager, Digital Payments
Project stage
Product launches & merchant experience
Practice
Product management · Payments · Partnerships
Taly project artifact

The product thesis

Make everyday acceptance and settlement part of a connected business journey.

The strategy linked merchant onboarding, payment acceptance, supplier collection, spending control and banking services. Its value depended on those activities working together: a merchant needed to accept payment, understand available funds and use those funds in the next business transaction.

For corporates, the proposition extended from collecting money to controlling outgoing spend and understanding activity across channels. Consumer concepts added spending visibility, recurring commitments and payment choice. This provided a broader product direction while keeping the initial delivery anchored in merchant and corporate use cases.

StakeholderNeed expressed in the strategyProduct responseIntended value
MerchantStart accepting payments and access funds quicklyOnboarding, digital account, payment acceptance and settlement visibilityFaster first use and more useful working capital
CorporateCollect and manage money across a distributed businessDigital invoicing, collection, spend control and reportingLess manual coordination and clearer financial control
ConsumerManage spending and upcoming commitmentsFamily spend controls, payment planning and payment optionsClearer everyday financial decisions
BankExtend digital services and business insightManaged payment capabilities, account activity and analyticsMore efficient service delivery and deeper customer usage

Stakeholder needs come from the strategy materials. They are not presented as interview findings.

Product strategy and stakeholder proposition

Choices that shape the product

The journeys embody decisions about speed, support and control.

These choices are visible in the project flows and functional use cases. The rationale is a product interpretation of those artifacts, rather than a claim that a formal options-scoring exercise was conducted.

Design choiceBehavior specifiedReason it mattersTrade-off to manage
Self-service and assisted onboardingMerchants can proceed themselves, use tutorials or seek sales supportAccommodates different levels of digital confidenceKeep the same status and required information across paths
Limited activation before full activationInitial use precedes the final operations approvalSeparates time to first value from full account readinessMake available services and restrictions understandable
OCR with manual completionCaptured documents can populate fields; missing data can be enteredReduces repeated typing without depending entirely on automationRequire a review step and useful fallback guidance
Multiple supplier payment optionsA payment plan can use supported account and cash methodsReflects how merchants actually fund business paymentsConfirm balance, authorization and any cash handoff
Recurring invoice lifecycleReview and confirmation precede scheduled sendingMakes ongoing collection manageableHandle edits, reminders and rejected requests deliberately

Onboarding, invoice and payment flows

Onboarding as a service

Registration is only the beginning of becoming ready to transact.

This is where product management and service design meet. The customer-facing path depends on frontline support, operations review and coordinated account status. A successful screen sequence must therefore agree with the service that staff can deliver.

  1. Register and verify

    Capture the initial details and verify the mobile channel.

    Output: Verified entry into the onboarding journey

  2. Choose the support path

    Offer self onboarding, tutorials or sales assistance.

    Output: A route appropriate to the merchant’s needs

  3. Capture and review documents

    Support camera or attachment, OCR where available and manual completion where needed.

    Output: Reviewable registration information

  4. Show activation progress

    Explain the transition from partial availability to full readiness and communicate status changes.

    Output: A merchant who knows what is available and what remains

  5. Support stalled journeys

    The service flow includes follow-up when a registrant does not continue.

    Output: A recovery path beyond an abandoned form

Merchant registration and onboarding flow

Scope before expansion

The historical plan put acceptance and business payments ahead of wider consumer services.

The first product emphasis was a viable merchant and corporate acceptance ecosystem. The documented scope included onboarding, account maintenance, payment acceptance, supplier invoices, cash-in and cash-out, notifications and operational inquiry. Later offering phases introduced broader issued-card and consumer-wallet capabilities, transfers, merchant bill payment and additional services.

The technology implementation also had its own sequence, with processing capabilities, certifications and later migration work. The product offering roadmap and the platform implementation roadmap should be read as two related planning views.

Planning layerInitial focusLater expansionDependency
Business offeringMerchant and corporate acceptance; supplier payments and collectionConsumer wallets, transfers and merchant value-added servicesAccount readiness, scheme capability and stakeholder agreement
Merchant experienceRegister, activate, receive payments, manage account and supplier obligationsBroader payment choices and additional servicesClear activation status and supported payment methods
Platform deliveryFoundational account and processing capabilitiesFurther certifications, integrations and migration workTest readiness, external systems and formal acceptance

This is a documented historical sequence, not proof that every planned feature shipped. No prioritization scores have been reconstructed.

Historical offering and implementation plans

From journeys to a testable backlog

Requirement quality appears in the conditions for completion and recovery.

These are representative requirement examples reconstructed from the supplied flows and use cases. They show how an epic becomes concrete: actor, trigger, state change, completion evidence and exception path. They are not a reproduced Jira export.

Backlog, sprint and release ownership required keeping those conditions aligned across customer experience and delivery. The implementation materials explicitly call for requirements to be complete, consistent and testable before development proceeds.

Representative backlog itemSuccessful behaviorException or control
Complete merchant onboardingThe merchant receives the applicable activation status and next actionRejected information can be corrected and submitted again
Accept a terminal assignmentA merchant confirms receipt and the required activation detailsA rejected assignment returns for correction
Pay a supplier invoiceThe payment plan is reviewed and executed; final status is communicatedInsufficient balance requires a revised plan
Send and track an invoiceReview, sharing and recipient payment lead to a receiptUnpaid and rejected invoices have reminder or resend paths
Complete a QR transactionConfirmation leads to a scan and an intelligible receiptA transaction can time out or be cancelled; recovery is explicit
Withdraw to a bank accountA selected bank account, amount and confirmation lead to a receiptBank details and the withdrawal summary are reviewable before completion

Product flows and delivery requirements

Delivery across stakeholders

A payment experience relies on decisions made beyond the app.

The delivery specification separates integration testing, user acceptance and go-live decisions. Its change process asks for impact on scope, schedule, budget and quality before a change is authorized, rejected or deferred. This is the governance around release planning; it is not evidence that every gate passed.

Stakeholder groupContribution to deliveryEvidence needed at the handoff
Merchant and frontline salesRegistration information, assisted onboarding and device handoffReviewed information and confirmed customer acceptance
Business operationsActivation, exceptions and account decisionsDecision, status and clear reason when action is required
Bank and payment partnersSupported schemes, account functions and external servicesConfirmed capabilities and agreed dependencies
Product and developmentFunctional behavior, business rules and implementationBaselined requirements and traceable delivery scope
Testing and release ownersIntegration testing, business acceptance and release readinessExecuted cases, defect decisions and acceptance sign-off
  1. Align the scope

    Review requirements, dependencies, responsibilities and phase constraints.

    Output: An agreed delivery baseline

  2. Make requirements testable

    Connect business behavior to integration and acceptance cases.

    Output: Traceable completion criteria

  3. Resolve delivery risk

    Track defects, external readiness and changes to scope or schedule.

    Output: A reviewable readiness decision

  4. Approve and hand over

    Complete business acceptance, release approval and support handover.

    Output: A supported service transition

Implementation governance and acceptance approach

Designing the transaction around certainty

Invoices and QR payments show the product at its most consequential moments.

The invoice flow covers more than creation. It includes review, channel sharing, scheduled recurrence, recipient payment, receipts, unpaid reminders and rejected-state recovery. The product therefore supports both sides of a collection relationship.

The QR flow makes amount, fees, tax and total part of confirmation, then distinguishes a scanned transaction from a timeout or cancellation. Its receipt includes a transaction reference, time and success indication. Those details let a merchant understand what happened and take the next action.

Consumer mockups explore the same need for certainty through visible balances, an upcoming installment and a comparison of full payment with installment terms. They are concept UI with sample values.

  • State what is happening before asking for confirmation.
  • Show a clear result after the transaction.
  • Keep reminders and recovery inside the service journey.
  • Present payment options in terms the customer can compare.

Invoice and QR flows; consumer payment concepts

Measurement tied to the product promise

Measure movement through the service, alongside the business activity it enables.

QuestionProposed measureWhy it matters
Can merchants reach first value?Time from registration to first successful transactionTests the promise of faster onboarding
Does onboarding remain understandable?Completion rate and abandonment by step and support pathIdentifies friction and support demand
Does initial activation lead to readiness?Progression from partial to full activationExposes unresolved review or status problems
Does digital collection reduce uncertainty?Invoice payment cycle time, overdue rate and reminder-to-payment conversionLinks the flow to collection effectiveness
Can users recover from failure?Timeout, rejection and retry rates; successful recoveryTests the designed exception paths
Does the ecosystem become useful repeatedly?Active merchants, repeat transaction use and use of linked business servicesConnects experience quality to sustained product value

This measurement plan is proposed from the documented product goals. The project materials do not establish baseline or post-launch results.

Product goals and proposed measurement

What the artifacts make clear

The strongest lesson is that product scope, service behavior and operating control must agree.

Fast onboarding needs more than fewer fields. It requires a coherent activation model, dependable approval handoffs and visible customer status. Likewise, settlement and payment confidence depend on consistent transaction capture and reconciliation beyond the visible interface.

The designs also show where complexity should be conditional: assistance for merchants who need it, manual fallback when document recognition fails, approval controls where roles require them, and recovery when an invoice or QR transaction does not complete. These are principles surfaced by the artifacts.

RiskProduct response or release question
External capability or certification is lateTie the release scope to confirmed partner readiness
Customer and operations see different statusDefine one state model and notifications at each transition
Controls create unnecessary stepsCheck which roles and authorizations are needed for the actual merchant setup
A successful payment is hard to verifyProvide receipts, transaction status and reconciliation evidence
A roadmap becomes an implied delivery promiseSeparate planned capabilities from accepted and released scope

Service flows and delivery constraints

People and needs

Working archetypes, reconstructed from project context. They are not a separate validated research sample.

Merchant owner

Goal
Begin accepting payments and understand activation.
Friction
Different levels of digital confidence and incomplete onboarding.
Experience need
Assisted or self-service paths, OCR fallback and visible status.

Key screens & project artifacts

Consumer overviewOriginal concept mockup with sample values.
Payment choicesOriginal payment-choice concept mockup.
Installment comparisonOriginal term-selection concept mockup.
Merchant onboardingOriginal assisted and self-service flow.
Invoice lifecycleOriginal flow with reminders and recovery.
QR transaction flowOriginal flow covering confirmation, timeouts and receipts.
Business registrationOriginal blank-field interface design.

Outcomes and learning

3

Payment products launched in the first year

3K

B2B customers acquired in the first two months

4

Partner groups: banks, platforms, merchants and corporates

The launch and customer figures come from my career record. The merchant interface demonstrates design scope; it should not be interpreted as proof that every screen shown was released. Product results reflect cross-functional and partner delivery.

The product is the experience, the business model and the partner system working together.
About the evidence
  • Source evidence includes historical strategy, stakeholder propositions, product flows and delivery specifications. Public copy summarizes mechanisms rather than reproducing sensitive commercial or technical detail.
  • Planned roadmap items, concept UI and proposed measures are distinguished from verified outcomes.
  • Career record: personal product ownership and reported first-year launches/customer acquisition.

A complex challenge.
A clear next step.

Product management, customer experience and digital transformation. Based in Dubai, working across the region.

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